An active search is someone searching on their device on purpose – lets say for rentingPassive search is an ad that pops up in the feed based on previous behavior or profile
As property managers, you need to reach both active and passive users but make sure you are there for active users, which means you are on top of the search engines for relevant keywords.So when a customer is looking for a home your website appears on the search.
Your presence on social media channels hold the same importance if not more – first its aids in SEO to reach active users, plus allows you to reach passive users and build your brand presence for them for the time to come.
Optimize your website with the right SEO so its reachable during active searches – hiring a good SEO agency is the key to building your SEO presence. It’s not a day job so don’t take it easy, have professionals like LAVA Brands who hold expertise in building digital presence for brands with consistency and dedication.
Digital advertising has taken over conventional media – make sure you have an optimal digital presence on social media and all digital platforms and invest on digital ads to reach a broader audience
Listing websites are an important part of your customer’s journey. In fact, 73% of renters said they used at least one ILS site during their last property search.Partner with your local listing websites, share your listing details, upload good pictures, content should be keywords optimized with catchy headlines.
HappyTenant is not just a property management software but also offers you your own listing website where you can automate your listing for vacant units and eliminate manual listing creations. Not just this, your existing tenants can search new properties within your portfolio on their HappyTenant mobile app.